Source: Webster PR
Partnership launches in advance of Today Show performance on Monday, March 10th
CARLE PLACE, NY (March 6, 2014) – As spring blossoms, Midnight Red hooks up with the world’s leading florist and gift shop, 1-800-FLOWERS.COM, to arrange smiles to fans, proms and music lovers everywhere.
Before the Christmas holiday, America’s boy band surprised the 1-800-FLOWERS.COM’s team with a private performance at their headquarters in Carle Place, NY. They had the chance to meet with the staff and enjoy their time before their performance in Long Island.
“We fell in love with the band and their talent and asked them to help support our prom program,” said Lisa Hendrikson, 1-800-FLOWERS.COM VP of Retail Marketing. “We are looking for Midnight Red to help us deliver smiles this spring for prom season.”
1-800-FLOWERS.COM Prom Program offers corsages and boutonnieres online or at one of their retail floral shops nationwide. In early March, the deal was brokered by Creative Artists Agency on behalf of Midnight Red and with this budding relationship, 1-800-FLOWERS.COM will be offering downloads ofMidnight Red’s music. Plus, by teaming up with the leading florist and gift shop, there’s a guarantee that every show will have flowers for the boys to hand out to fans. And to spring some more surprises, Midnight Red may be coming to a school near you to perform.
The partnership is launching just in time for Midnight Red to be performing on the Today Show and hot interviews with HuffPost Live, Entertainment Scoop, MTV, FUSE-TV and Sirius XM – Hits 1 with Kid Kelly. Currently, Midnight Red is on MTV’s Artist To Watch Tour with Austin Mahone and will be on tour with The Wanted starting on April 8th.
About MIDNIGHT RΞD:
Near-lifelong singers and dancers hailing from wildly different backgrounds,Midnight Red saw its inception when Anthony and Eric met through their mutual vocal coach. A star dancer for Monsters of HipHop, Anthony had tried out as a backup dancer for Janet Jackson at age 12, then made it to the final round of auditions only to find he was too young to go on tour. After Anthony connected with Eric (through a vocal coach), the two reached out to Thomas, who soon relocated to L.A. from his rural Texas hometown to join the group. A self-described music obsessive “raised by MTV,” Thomas devoted his high school years to scouting out any opportunity to sing onstage, and had crossed paths with Eric through a singing competition when he was 15. Next, the group tracked down Colton after stumbling across a YouTube video of the aspiring singer/school-chorus star covering Jesse McCartney’s “Leavin.'” To round out the lineup, Midnight Red’s then-manager tapped Joey, another aspiring singer who was attending California State University, Northridge (and whose singer/songwriter father, Joey Diggs Sr., had recorded vocals with the likes of Smokey Robinson, Whitney Houston, and Rod Stewart).